Search Engine Optimization (SEO)Your website looks amazing… but now you need to make sure your existing or future customers find you on Google. We help identify SEO opportunities to reach your ranking goals.
What it takes to rank on Google’s 1st page
Ranking on Google’s 1st page will require different levels of effort depending on your industry, the maturity of your competitors, your SEO and inbound strategies. There is no secret formula for SEO, but steady and regular activity pays off.
We help you identify promising keywords and most importantly, long-tail keywords (50% of search queries are 4 words of longer). We then craft a content plan and a link-building strategy. Our goal: help you become a reference in your field – online.
1. Business Strategy and Digital Strategy Audit
We start from your brand, your products, your segments and clients. We then convert your business objectives to trackable digital goals, and also get an overview of your digital competitive landscape, to understand challenges and strategic priorities.
2. Onsite SEO Audit and Optimization
SEO starts on your website and depends on your content’s original quality, the website and link architecture, accessibility to bots, the structure of pages, server redirects, mobile friendliness and site speed… We’ll first make sure your site is optimized for SEO.
3. Competitive SEO Analysis and Benchmark
Do you know why your competitors rank as they do on Google? Do you know which of your competitors is the most focused on SEO and acquiring organic search traffic? Let’s find out.
Competitive analysis will be a crucial step to help us understand who you’re being compared to by search engines, and how well and why your competitors are performing on search results.
4. Keyword Generation, Research and Prioritization
You might have a precise idea about your customers’ search queries on google, and the terms for which you would like to appear first in search results. It’s time to test that list, compare search volumes and ranking difficulty, to see which keywords are real opportunities for your brand.
Let’s also talk about the 70% of your future search traffic: the long tail. Indeed, longer phrases are in fact you most powerful ally. Keyword research and targeting will help us establish a strategy, as well as priorities for content improvement, production and site optimization.
5. « 10x better than the best » Content Creation
Once your priorities are set, content creation is your new job. You indeed need to build content to show your expertise, and be genuinely helpful to the visitors who aim at satisfying their search intent.
Writing a blog, publishing a video or adding a few details to a page once in a while is not what we are talking about. A prioritized editorial plan will help you achieve consistency and regularity. But it is the quality and differentiation value of your published content, judged for its ability to answer your visitors’ questions, that will really level your SEO game up. It is often said that you need to be “ten times better” than the best results out there if you want a sustainable SEO strategy.
6. Link building SEO strategy
Establishing a pragmatic link-building plan will allow you to start building your site’s credibility. Indeed, having external sites refer to you through a link has a huge impact on your SEO rankings.
From a more “human” perspective, this process compares to bringing to the digital world your interpersonal network of clients, providers, and the rest of your ecosystem. Building trust and legitimacy on the web is in a way very similar to what you already know. We help you identify the most powerful digital connections and help you set up those links.
7. Engaging Users in the Long Run with UX and Social Media
Engaging your users on-site and on social media will help build your brand and digital presence, and become a reference in your field.
Look at it this way: if your sites and social networks are active, full of content and functionalities – if they are genuinely helpful and practical for your prospects and clients – then there’s no doubt users will keep coming back, will share and talk about your products. This maybe is the most “meta” – yet powerful – element of your SEO strategy.
8. Website Conversion Rate Optimization
Search Engine Optimization is great, and if you apply your strategy with persistence, regularity, and adaptability to what works and what doesn’t, you should see first results in a matter of weeks. These results will build up and after a few months you should be amazed at your progress and at how much traffic you’re getting. But what for?
You need to make sure you can retain your visitors, and convert them into customers. Do 2000 qualified monthly visitors matter if they don’t ultimately convert into paying customers? See below for more details.
Why SEO is not enough
Your SEO efforts will pay off if you put enough persistence and resources on the table. But here are two important points for your consideration.
With the rise of AI/semantic search, voice and video search, and the massive amount of content created every day, SEO is more than ever a matter of crafting original, useful content, that has enough substance to become a reference and be shared by readers. We can work with you on your content marketing efforts.
SEO is quite powerful when you do it right, and you’re very likely to get a lot more visitors. But your return on investment only becomes concrete when these visitors generate leads and sales. That’s where Conversion Rate Optimization kicks in.
We can work with you on making sure your funnels are optimized.