Web Development
You need a website that works and gets results. From wordpress to full-stack app development, webdesign, UX/UI and project consulting, we can help you re/define your website strategy and implementation.Working together on Web Development
We are a small team and like to create strong relationships with the clients we work with. We believe working together on digital projects requires adapting constantly, and building on learnings, which cannot be done in a matter of weeks. We favor longer term collaboration as it leaves the necessary time to optimize and create the perfect strategies, processes, experiences and content – all in a lean approach. Here is an overview of what we can work on regarding web design and development.
WebDesign, UX, UI
We conceptualize and design your website/app and user-test it to optimize UX and UI
WordPress Development
WordPress is an obvious choice for creating an efficient and user-friendly website. Let’s start building your site!
Concept Consulting
Find the right approach for your website. We can assist you in making the right technical, strategic and UX/UI choices.
What you should expect from your website
With more than 1 billion websites today, the benefits of a digital presence are now obvious (no… a Facebook page is not enough). But having a website that truly delivers these benefits is not as easy as “building a website”, and requires some additional conceptual, practical and optimization work.
Having a website can create a lot for your business in terms of visibility, new customers, loyalty for existing customers, more qualified leads… here is an overview.
1. It should signal your professionalism and build trust
Customers expect you to have a website, it is a sign of professionalism and acts as a trust signal. It gives you credibility and edge against your competitors.
Not showing up in the search engines (or on the Internet at all for that matter) is one of the fastest ways to lose credibility as a business. It makes you and your company look dated, out-of-touch and untrustworthy.
Key Success Factors:
- professional, modern and responsive/mobile-first design
- quality and useful content
2. It should be your round-the-clock sales staff
Customers will use your website as an online catalogue to find the information they need about you, about your products or services, it’s like a 24-hours sales staff. Your website acts as a digital brochure or shop, and shares up-to-date information about your offerings. Your future clients will very likely come back several times as they discover your products and find answers to questions (FAQ).
Key Success Factors:
- Deeply understanding who your customers are, what their needs and questions are
- Providing complete and accurate information for visitors to grow in confidence about making the right choice by choosing you.
3. It should act as your central online property
Your website acts as an anchor for all of your advertising efforts. Indeed, all marketing material are sending your future prospects to your domain.
It is the only digital property that you fully own and control, and you should capitalize on your communication, advertising and marketing efforts. The stronger it gets the better you will rank in search engines and the easiest it will be for (new) customers to find you.
Key Success Factors:
- Integrate your website with the rest of your tools and your marketing stack
- Connect your website deeply to social networks and other communication channels and supports (online and offline)
4. It should find new customers for you
Nowadays people turn to the internet when they have a problem and are looking for a solution. Often, they do not know what that solution can be.
A professional website positions your business as a solution to your customers’ needs, on each step of their customer journey. With the growing trend of local search, your website will also drive customers when they are looking for “near me” solutions.
Key Success Factors:
- Optimize your site for search engines, voice search and local search
- Optimize your site for social media sharing and display
5. It should increase customer loyalty and repeat-business
Your website should create a loyal base of followers who regularly come for product updates, product information, news about your activity, and because they appreciate your brand.
Key Success Factors:
- Targeted, user-oriented and relevant content, posted with regularity
- Branding and humanizing your web presence
Our 3 Keys to Website Development Success
You need a website to make sure customers, readers, or clients find what they are looking for. There is no “building a website in 5 minutes”. Web development is a strategic investment that can yield heavy returns, if prepared, planned, executed and operated well – or be a complete loss of time and money, if done without much consideration.
Here are our 3 main pieces of advice, and… we can help you with all those points.
To bring your business to the digital sphere implies discussing strategy, competitors, digital business objectives, and user experience. We are here to think through all of this with you, and help you make the right decisions.
Building a website is not the hardest thing – and this might be why you read about nearly free website building. But building the right website is harder. Out of the billion websites that exist today, many never get the results they were built for. We make sure you invest instead of spending, and that we’re building a platform that creates return on investment.
A content management system (CMS) is great for a website.
A CMS replaces the need to code every page on your website in HTML: it enables you to quickly add pages and make design changes without having to write any code. WordPress, Drupal, Joomla, Typo3, Wix are all examples of content management systems, and you can find e-commerce CMS like Magento, Shopify, Wix, Prestashop, WooCommerce…
A full stack web framework for a fully custom web app.
If you need a completely custom site without any limits in terms of capabilities and with tons of custom-built user interactions, then a CMS is not adapted. Using full-stack frameworks like Ruby on Rails, Django, ASP.NET, Symfony, Yii or CakePHP (and many more, like AngularJS, the MEAN stack…), is the way to go for unlimited functionalities.
Choosing the right technology depends on your objectives and project. Our internal choice has led us to specialize in Wordpress, Woocommerce, Ruby on Rails and AngularJS, but we can connect you with other companies for other needs.
You have a website: it has been well thought, conceived, and built. Now you need to use it: you need digital activation. Without a clear digital activation strategy, backed by an ability to track and analyse your actions, having a website is unlikely to pay off by itself.
This is often overlooked but the success of your website heavily depends on your whole digital activation strategy. Thus, you need to make sure you have the internal resources to activate your digital strategy: conceive and push great content, regularly assess your data, animate your different digital channels. We can help with outsourcing part of this work, but you will for sure need to get involved for full success.
