The ElectricianzFull Digital Activation for the new Swiss watch brand: web development, marketing strategy and content creation
The Electricianz is a new Swiss watch brand. Our mission: launch the business online and support the team in their daily digital activities. The analytics dashboard is at the core of our digital strategy: each marketing action is informed by the thoroughly collected data from week to week. Over the months, we created the brand’s digital presence, equipped the team with the best MarTech stack, and ran several campaigns, among which a pre-launch contest that helped collect over 2000 leads.
We provided the visual content to support the marketing campaigns designed for The Electricianz. This includes photography and videography for social media, printed marketing material, and point-of-sale display.
We provided The Electricianz with cutting-edge technical solutions for their complex needs. This included an online shop operational in over a 100 countries, a fast and user-friendly customer service, a smart stock, order, invoice and customer management system, automated worldwide shipping logistics in Hong Kong… but not only: we equipped the online shop with all the necessary and up-to-date trackers, to be able to constantly optimize the shop’s conversion rate.