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Digital Marketing Strategy for Naef Real Estate

We used our Digital Activation framework and workshops to help Naef revamp and optimize their customer acquisition funnel.

Digital Workshops in Geneva

Naef is one the the leading real estate companies in Switzerland, and has divisions on several verticals: property rental, sale, luxury real estate, promotion… Our mission was to help them give coherence to their different digital tactics, and help them improve their strategy and performance measurement.

Based on our Digital Activation framework, we started by working on their digital audit, and subsequently led workshops with the team to come up with a clear vision of the brand’s digital marketing strategy

  1. Customer journey mapping
  2. Key performance indicators identification
  3. Sprints planning

 

Strategy Implementation

After the strategy/planning phase comes action! We helped the team to design and build their landing pages, A/B test key pages, implement a coherent tracking system, and make their marketing stack choices… work in progress, all simplified by an objective result-oriented approach.

Interested by our services? Contact us:

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