Content Creation for Lake Geneva Region at MIPIM2018Lake Geneva Region gathers Switzerland's leading real estate companies and experts at the MIPIM annual event in Cannes. We were there 3 days to create digital content for next year's campaign.
Content Creation in Cannes, France
Lake Geneva Region is the gathering of more than a hundred executives from Lake Geneva area’s real estate industry in Switzerland. Each year they meet up in Cannes at the beginning of summer, for the global Real Estate event: MIPIM.
As part of our mission to assist the association in growing their digital presence, we created an Event App (Android + iOS), and documented the whole event (pictures and videos + social media coverage). Our aim was to bring Lake Geneva Region to the social media world during the event, as well as to produce high-quality multimedia material for next year’s event promotion and digital marketing campaigns.
Our strategy was to maximize the visibility of the association towards potential members. We re-activated the LinkedIn Group as well as the Official Page, creating posts and opportunities for members to connect before the event, while promoting the Event App, MIPIM key events of the Swiss delegation’s program. During the event, content creation was our primary focus to create a wrap-up video and pictures for website, social media and marketing promotion. We created a Twitter account and worked on making Lake Geneva Region visible on the #MIPIM2018 hashtag, and broadcasted live (Periscope) all of the events, for Swiss delegation members to be able to replay.