Animated explainer videos are a popular way of showcasing products and services, for startups and big corporations alike. Animated videos speak loudly of a brand and its culture, and convey key messages in a few seconds rather than a thousand words. Key success factors? A strong storytelling, a bit of humor, creative graphic concepts and compelling soundscapes.
Here is our selection of around 30 of these videos, as an inspiration source for your next animated video project. Let’s introduce several styles of motion graphic video animations: minimalist, outline, flat and 3D. If you’re interested, you know where to find us!
Minimalist Animated Video
Text rather than voice-over, a few shapes and lines in motion and a narrow color palette: “less is more” is often true of animation, and the following examples will hopefully convince you so…before you move on to the next section 😉
Outline Animated Video
Shapes’ outlines are used to create drawing-like animations, conferring an authentic vibe to your video. It also structures the overall visual landscape by playing with contrasts between shape and color, allowing focus-points to clearly stand out from the background.
Flat Animated Video
Flat design is all the rage since it was popularized by Google and its many user interfaces that all have the distinctive “flat” look. Round shapes, uniform colors and strictly 2D environments confer a hype, modern feel to your video. The use of texture in backgrounds, for instance, enriches the product with an additional visual layer, softening the possible rigidity of flat design.
Animated App Demo
Animated Explainer Videos are a particularly efficient mean of presenting mobile Apps. It’s indeed not enough to show what the App is: the viewer has to be taught how to use it. Where traditional video would make for a pedagogic, possibly boring result, animated video conveys instructions in a synthetic, visually appealing way. Before you know it, you’re a Pokemon Go expert. Voilà.
3D Flat Animated Video
When speaking of 3D in animation, one has to differentiate between actual 3D (production the likes of Pixar or Disney), and 3D motion graphics. 3D here is more of an effect than actual stereoscopic, special-glasses-needed, 3D. Adding a layer of shadows, allowing for rotating objects is the kind of 3D we’re talking about in this section. It’s a very cool effect that gives an extra glow to your animated video, specifically suited for higher-end productions.