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The aim of this blog post is to enable you to follow significant social network news and changes, to be able to test new features as they roll out, and better promote your brand online. Catch up with the latest updates from major social networks, and never miss a feature (or a beat). We update this page monthly. Social networks below are ranked by monthly active users.

1. Facebook – 2018 Social Media News and Updates

Stats: 2 billion monthly active users. 87% of online users of age 18-29 are on Facebook.

  • January 22: Launch of program to help EU businesses grow “We’re committing to open three new community skills hubs in Spain, Poland and Italy, and to have trained 1 million people and business owners across the EU by 2020. Today we’re also announcing a 10-million Euro investment in innovation in France through our artificial intelligence research facility.”. Article also gives a few interesting stats :
    • 35% of surveyed SMBs say they built their business on Facebook
    • 57% of surveyed SMBs say they have increased sales because of the platform
  • January 18: Facebook stories are here to stay, or at least Facebook is trying to trigger more traction, “by testing the ability to create them from desktop, and a much more prominent placement for viewing Stories atop the News Feed instead of in the sidebar. […] Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop. […] For Facebook to have a functioning AR strategy — whether for keeping people coming back to play with AR face masks, watch friends jazz up their lives or giving advertisers creative tools — it has to get people watching Stories en masse.”
  • January 11: Major newsfeed change: “Today we use signals like how many people react to, comment on or share posts to determine how high they appear in News Feed. […] We will also prioritize posts from friends and family over public content.”
    • Mark Zuckerberg writes “we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other. […] The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good. […] Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” Facebook also now expects news make up four percent, instead of about five percent, of content in the News Feed.
    • Techcrunch writes: “The biggest losers will be publishers who’ve shifted resources to invest in eye-catching pre-recorded social videos”
    • VP of News Feed Adam Mosseri says Facebook will prioritize “posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to”. Live videos generating discussion, star social media creators, celebrities, Groups posts, local business events and trusted news sources are other types of content that should get a boost.
    • Great point for live videos: “Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.”

2. Youtube – 2018 Social Media News and Updates

Stats: 1.3 billion monthly active users. 80% of 18-49 year-olds watch YouTube monthly. 62% of users are Male.

  • January 23: YouTube unies subscribers under one channel for Official Artist Channels, “it means you’ll be able to go deeper and explore all of the content from the artists you love.”

3. Instagram – 2018 Social Network News and Updates

Stats: 800 million monthly active users. 68% of Instagram users are Females. 32% of all Internet users are on Instagram.

  • January 30: big update! “we’re introducing new features to the API, such as allowing businesses to schedule posts, view posts they’ve been tagged in and view other business profiles.” Using Facebook and Instagram business partners, brands can now schedule posts (no more manual posting… a big time saver!)
  • January 27: Instagram announces that influencer posts have nearly doubled in 2017 ($2 billion industry by 2019, Mediakix projects). About 1.5 million Instagram posts featured the #ad and #sponsored hashtags last year, up 198% year-over-year (YoY).
  • January 23: Giphy builds transparent GIF library for Instagram Stories: “Now you can add fun, expressive GIF stickers to any photo or video in your story.”

4. Twitter – 2018 Social Media News and Updates

Stats: 330+ million monthly active users. 56% of Twitter users $50,000 and more in year. 37% of Twitter users are between ages of 18 and 29

No specific updates for 2018 yet! Come back soon.

5. Snapchat – 2018 Social Network News and Updates

Stats: 300+ million monthly active users. 71% of snapchat users are under 34yo. 70% users are female.

  • January 23: “Today, Snap is launching the ability to share some public Stories via links that then display the Story selected on Snapchat.com. […]Snap says that part of its motivation for launching this feature is to allow users to share content from within the app to demonstrate to people who aren’t already on the platform what it can do. It’s also aiming to make it easier for outside parties, including media outlets, to incorporate Snap-based content in their reporting.” Note that the shared stories will only live max. 30 days outside of snapchat (ephemerality principle). Still a great way to bring more people to your stories!

6. Linkedin  – 2018 Social Network News andUpdates

Stats: 250 million monthly active users. 13% of Millennials (15-34 Years old) use Linkedin. 44% of Linked users earn more than $75,000 in a year.

  • February 15: the Group app is retired from the app store and no longer updated. The end of LinkedIn groups?  Let’s rather say a better integration to the LinkedOn overall experience: “LinkedIn is heavily invested in maintaining Groups and exploring ways to improve our member communities by fully merging Groups into the LinkedIn website and the main LinkedIn mobile iOS and Android apps.”

7. Pinterest – 2018 Social Network News andUpdates

Stats: 200 million monthly active users. 81% of Pinterest users are Females. Millennials use Pinterest as much as Instagram.

No specific updates for 2018 yet! Come back soon.

 

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